News
Ladies and Gentlemen,
Much to my regret I have to tell you, that the planned event of 5 elements.berlin in summer 2011 will not take place.
5 elements.berlin has started in summer 2009 with a new concept in the trade-show landscape. The idea of different but complementary areas to join in an event, has been rapidly overtaken by reality. Through the elimination of the Bodylook in Düsseldorf, my team and I were suddenly confronted with the situation to serve a clear majority of exhibitors of the bodywear segment. This shouldn’t change the master plan of 5 elements.berlin basically – but the concept became more and more uninteresting for potential exhibitors in the areas of wellness, cosmetics and accessories by the dominance of lingerie and beachwear exhibitors. The necessary balance between the "elements" could not be established.
After long and careful consideration, the Ocean Media has decided to focus exclusively on the bodywear industry, starting with the 5 elements.berlin event in January 2011. The wish for a kick-off event in line of the Berlin Fashion Week has been signalled to us by many manufacturers. Well, for a felicitous kick-off event is not only the adequate date and location needed, but also a good assortment of brands, that offer the retail the chance to prepare comprehensively on the next order round. With 50 exhibitors and nearly 100 brands from the bodywear segment the first step was done even the setting was dissatisfying for me as responsible person.
As a result of the event in January 2011 we asked ourselves, whether a German leading trade-show for bodywear is required at all. At least we are talking about the strongest financial market in Europe. And this market should - in my opinion - offer also a trend-setting platform for the bodywear industry. We invited manufacturers in March for a round table to Berlin and and conducted simultaneously from February to May a comprehensive retail survey.
At this point we would like to thank all loyal suppliers for their commitment and personal involvement at different levels and also we would like to thank the more than 1,000 retailers that have given us very open and constructive feedback to our questions.
The result of the discussions shows that a central German event is desired. The retail expects from a leading trade-show, warrantable manner, a total presentation of many brands, where especially market leaders shouldn’t be missing. Today, the date of this decision, on 1st June 2011, 37 exhibitors with about 65 brands have confirmed their booking and we have the verbal confirmation of further exhibitors. But, too many manufacturers wait to see which competitors register.
How much we’re glad about the all in all development, it is nevertheless not enough (even if all verbal confirmations would confirm) to realise a meaningful leading trade-fair for bodywear in Germany. From the perspective of visitors there won’t be an attractive exhibitor portfolio, the more so as the leading manufacturers of the segments lingerie and beachwear has given the current event a refusal.
At the same time the cancellation of this trade-fair is the beginning of a comprehensive reorganization. Actually, the concept of the fashion shows should become realised in this summer 2011. This new approach of a central and particularly high-profile and public affecting bodywear event was very well received by many brands that doesn’t visit traditional trade-shows anymore at all. The response was great, the time for planning and implementing their own shows on site of the manufacturers was simply too short. Against this background 5 elements.berlin closes now its doors to realise in January 2012 with the new fashion show concept a truly new and future-oriented show event.
I am looking forward personally to many suggestions to the new project and I promise to you an exciting presentation during the next weeks. Therefore I will give you the date at an early stage and would like to invite you for the presentation to the new location in Berlin.
One thing I can promise you already today: This new fashion show concept will be from the beginning international - it will take place in Berlin in the surrounding of the Fashion Week.
Once again I turn my kindest gratitude to all who have supported us and I appreciate your understanding for the absolutely necessary time for the restructuring of the fashion show events.
With kindest regards,
Andrew Lookman
Christian Fischbacher - Sleepwear de Luxe
Superb, finest value materials, which meet the highest demands in quality and design, are all part of the tradition of the Swiss family concern Christian Fischbacher, a tradition which reaches back to its establishment in 1819.
This philosophy is reflected once again in these new creations, already the third Sleepwear Collection from Christian Fischbacher. Superb quality, with the finest in design and in materials. From the gentle caress of muslin, to the finest batiste and soft Jerseys, and on to sumptuous silk and elegant Cashmere – an exclusive excursion into luxury for the senses. The versatile Collection includes more than traditional pyjamas and nightshirts; it provides a beautiful selection of shirts and trousers, which can be individually matched to create combinations to suit every imagination. A Collection for discerning customers – for ladies and for gentlemen.
5 elements.berlin & fashion week @ 5 elements.berlin offers new and free of charge communication tools for visitors and exhibitors!
> communication tools - Visitors
> communication tools - Exhibitors
fashion week @ 5 elements.berlin
Dear visitors,
as kick-off event of Berlin Fashion Week the next 5 elements.berlin – from 3rd to 5th July 2011 – will come up with a modified concept. This is the result of a roundtable with leading German suppliers, who are sure that we need a path breaking trade platform in Germany.
Watch the further information in the following days and weeks: 5 elements.berlin will realise just as much of your wishes and suggestions, we collected in the numerous phone calls with you.
NEW: Until now we have talked to 531 retailers personally and asked them for their opinion about the trade-show. The new communication service of 5 elements.berlin with the retail will continue – and we are looking forward to your feedback. If you also like to talk to us about 5 elements.berlin, please send us your telephone number to: info@5elements.berlin. The communication service of 5 elements.berlin will call you personally. Start getting active and be a part in decision-making – because as the most eminent economic area in Europe Germany needs a leading trade-show and you can support with your opinion.
Overview Berlin Fashion Week
The Sunday (3rd July) remains trade-show day. This is especially important for the owner-operated retail. The connection to the Berlin Fashion Week – and therewith the chance for larger retailers and fashion houses to visit also the other trade-shows in Berlin – is made possible by the Tuesday (5th July).
NEW: 5 elements.berlin will provide a shuttle service in cooperation with the other trade-shows in Berlin. The free of charge shuttle service enables our visitors also the ride to the cooperation hotels. On the homepage of 5 elements.berlin you will find furthermore tips for your journey to Berlin.
The trade-show does and will focus on national and international collections in the segments bodywear, nightwear, beachwear and loungewear.
fashion week @ 5 elements.berlin
NEW: The suppliers will not only showcase their collections at their stands on the trade-show, but also at fashion week @ 5 elements.berlin, which takes place the same time!
Close to the example of the fashion week @ 5 elements.berlin designer shows in outerwear 5 elements.berlin will be the first bodywear trade-show that presents the most important brands with exclusive catwalk shows - collections of the trade-show exhibitors and those who are seen nowhere else.
On the homepage of 5 elements.berlin we will publish the complete show plan – and then it is important to secure yourselves the limited seats at the individual shows.
> Press here for more impressions
The summer location:
The already known and popular Historische Messehallen 18/20 (under the Funkturm) will offer 5 elements.berlin again a harmonious setting. The location is easily attainable from the centre of the city and other trade-show locations in Berlin, as well as from the airport, the motorway and with public transport.
NEW: The cooperation between 5 elements.berlin and selected hotels becomes enlarged. You will find within short time accordant offers on the homepage of the trade-show.
The summer is getting hot...
The summer is getting hot - definitely regarding the new body- and beachwear trends 2012. 86° Fahrenheit equals 30° Celsius. And with temperatures like that 5 elements.berlin will present early in the season a wide portfolio of collections in an atmosphere of great ardour and lust for life.
For this is one of your strongest requirements: to meet preferably many brands in Berlin!
Best regards and welcome to Berlin!
Your 5 elements.berlin team
www.5elements-berlin.de
PS: The free online registration is open from: 01-04-2011
Movie Impressions - January 2011
To get an impression on what moved our visitors at the last fair in January 2011,
have a look in our video section.
> More Movie Impressions 5 elements.berlin January 2011
31. January 2011 
Dear guests, dear exhibitors of 5 elements.berlin, the fourth edition of 5 elements.berlin is (lies) behind us. We want to say thank you! Thank you for your visit and your presence at the fair. Thank you for all the constructive suggestions. Thank you for your trust.
The feedback we received from you showed us that a development to the previous shows has been felt and thus encouraged us that we are on the right track.
But we are still far from where we and the industry want the 5 elements.berlin to be.
One of the main goals for the next 5 elements.berlin – taking place from 3 - 5 July 2011 – is to further increase the number of national and international visitors and to show an even clearer positioning.
Of course, we will not stop here but will continue to further improve the communication prior the show and with the public. The good standard of our catering, service, the supporting programme and the whole atmosphere of the fair, which we have reached, will be continued.
To improve the quality of our service, we have set up a telephone service. Our service staff may contact you personally within the next weeks. We kindly ask you to support our new service by sharing your opinion and suggestions with us. At the end of April, we will publish the most mentioned points in our newsletter and will present you efficient measures based on your wishes and suggestions.
We look forward to welcoming you all - from 3 - 5 July 2011 – in Berlin in summer. The location for July 2011 will be announced shortly.
If you have any questions, please do not hesitate to contact us under the following contacts:
Phone: 0049 (0) 2821.976213
E-mail: > info@5elements-berlin.de
With kind regards, also on behalf of the entire team,
Your Andrew Lookman
Event Director
Impressions January 2011
> See the Impressions of January 2011
xxx 
